For more than a decade, designer Alexandra Grecco’s namesake bridal line has been dressing fashion-conscious brides in made-to-order gowns, hand-constructed in the Garment District in New York City. During her education at the Fashion Institute of Technology, Grecco developed a ready-to-wear style that naturally evolved into a bridal line: subtle colors, rich fabrics, and conscious sustainability became the hallmarks of her eponymous collection.

Grecco opened the brand’s flagship salon in Soho in September 2024, stocking the whimsical, elegant customer favorites alongside exclusive, only-in-New-York designs. Cream-colored draping lines the walls, while vintage cabinets and sconces provide a traditional touch.

Classic designs include V-neck gowns covered in 3D floral embellishments, long-sleeved frocks with button detailing, and flawlessly constructed, full-skirted A-lines; flagship exclusives—like a three-piece wool suit with a cropped tuxedo jacket, a structured tea-length dress in shades of pale blue or pink, and a silk bralette paired with a silk tulle skirt—are unexpected and unforgettable. 

The appointment-only salon stocks samples in sizes from 2 to 24, plus veils, jewelry, headpieces, minidresses, silk wool shorts, silk organza blouses, and lace skirts. “Sumptuous fabrics and rich textures are central to the brand and beloved by brides for luxurious feel and ease of wear. With her brides in mind, each with their own personal story to tell, Alexandra’s silhouettes embody a signature sensuality paired with expert craftsmanship.”